Building a Consultancy Landing Page with AI - From Strategy to Finished Landing Page

This post is a very detailed walk-thorough about how to construct a core marketing message and turn it into a working landing page using AI.

Here’s a screenshot of the landing page of the finished marketing page. Want to build one for yourself? Check out the steps I went through below.

Building a Marketing site with AI

Today’s task is to build a landing page for a software consulting business.

The first step is articulating the main problem the consulting business solves with a quick 1-line positioning statement.

I’ll come up with a few different options and pick one.

Let’s do it!

Brainstorming Potential Positioning

The first step in building the landing page is to decide on the core message. The business could be positioned around lots of different problems and I need to pick one.

Here I’m using Donald Miller’s 1-liner positioning approach to come up with a bunch of different potential positoining options.

Format
- Problem, solution, result

# Option 1 - greenfield build your thing with AI

Problem - A lot of entrepreneurs have good ideas but can't build them into working products
Solution - We're a consulting shop with over 20 years of engineering experience that uses and professional engineering AI to build software fast
Result - You can get a working product in front of potential customers quickly

So this idea would be a bit general and for non-technical founders trying to get development work done

# Option 2 - we'll fix and maintain existing stuff

Problem - You have an existing product (mobile, web etc...) and you need to make a change but you don't know how
Solution - We're a consulting shop with over 20 years of experience that can help you make the changes
Result - Your customers are happy and keep paying you without churning

# Option 3 - niche build landing pages

Problem - You need a new landing page with custom functionality and software for your business
Solution - We're experts at building and testing landing pages
Result - You can get customers for your business

# Option 4 - niche build an AI thing

Problem - You have an idea that needs custom AI (LLM, GAN, TTS etc...)
Solution - We're experts at building custom AI models
Result - You have a unique product to share with the market

# Option 5 - sveltekit or mobile

Problem - You need help adding features and functionality to a SvelteKit or Mobile app
Solution - We're experts at building Sveltekit and Mobile apps
Result - You have the new functionality you need to give to your customers FAST

# Option 6 - design to working product shop

Problem - You're a big company trying to release the next version of your mobile app (yoga studio, car wash, etc...) site and you've got a design but you need reliable robust software
Solution - We're very senior tech experts who know how to build tested, bug free code fast using AI
Result - You have the new version of your software for your customers in record time with no bugs

# Option 7 - learn about crypto holiday gift

Problem - You've got a crypto lover in your life and you want a memorable gift to give him (usually) for his birthday
Solution - Crypto treasure hunt where you learn how crypto works and get real money at the end of it
Result - A memorable experience and a deeper understanding of how crypto works

# Option 8 - e reader pdfs shop

Problem - You want to be able to user your new remarkable / kindle scribe as a planner but you need a planner template
Solution - E-template shop where you can buy and download relevant templates
Result - So you can be productive and organized

There you have it. Several different directions I could take the marketing message in.

Now part of me wants to take these ideas and go do a bit of keyword and competitor research (which ideas have traffic and how much? What are the prices of products in the category?, etc…), but that can lead to a spiral of never shipping anything.

Let’s figure out if this process will work and then refine it later if needed.

Deciding which idea to Proceed With

I’ve found that when faced with a list of ideas I need some criteria for picking one idea to proceed with. So let’s build some criteria.

Need to have

1. Creativity / Fun - would I enjoy work on / pitching people on solving this problem?
2. Learning - would I be learning the stuff I want to learn even if the project never works out?
3. Honestly helpful - would I feel like I’m actually helping people if I worked on this problem / project?

Nice to have

4. Speed - would I be able to put together a test fast testing?
5. Cost to test - how much money and time will this cost to test? Would I be willing to pay it?
6. Commitment - would I be ok with the support required in a quick test for this project?
7. Competition - would I be able to deal with the amount of competition?
8. Profitability - would this problem be profitable enough if I solved it?
9. Demand - can I reach the people who need help in this space?
10. Doability (for me) - am I capable of solving the problems these people have?
11. Familiarity with market - am I familiar with this market?
12. World impact - would solving this problem have a big / positive impact?

Ok and so with that out of the way the ideas that are the most fun and interesting (and where I would learn the most) are ~

# Option 3 - niche build landing pages

Problem - You need a new landing page with custom functionality and software for your business
Solution - We're experts at building and testing landing pages
Result - You can get customers for your business

Because I like the business and marketing angle and like the idea of working with small businesses.

This could be a first product and then later I could build other products for small businesses that help them get customers etc…

I’m almost 100% sure I can find people who might need this on job sites so let’s just say I don’t need to do any research for now (I think it’s important to not fall down the research rabbit hole… let’s keep the momentum going).

Also, I can aim this more towards a niche of small businesses ~ think nutritionists or personal trainers or something.

Build the Landing Page

Ok, so next I need to create the copy for the various sections of the landing page —>

I’ll need copy for the following sections:

• The header - where you grab people’s attention with a catchy headline (and a bit of positioning speak)
• The stakes - the section where you describe what you are saving customers from
• The value proposition - the section where you list benefits your solution provides
• The guide - the section where you introduce yourself as the brand or person that can solve the problem
• The plan - the section where you reveal the path a customer must take to do business with you and solve their problem
• The explanatory paragraph - a long-form brand script in which you invite customers into a story
• The video - a video that reiterates everything (optional)
• The Price choices - divisions of the company or list of products
• The Junk drawer (footer) - links to everything else at the bottom of the page

Here’s my first stab at the copy for the landing page. I might let AI have a whack at it later too to see if it does a better job, but this is a good starting point —>

Header
- Positioning - Custom Landing Pages
- Headline - Get more Customers with a Custom Website that Converts ($500 Marketing Site)
- Subheadline - Let us help you put together a clear marketing website that sells your services so you can get more clients for your business.
- CTA - Set up a free consulting call

Stakes
- How much business are you losing because your website isn't as good as it could be? If your copy is unclear, or your site is slow or buggy potential customers will go elsewhere. If you don't look professional and have a clear message customers will pass even if you have exactly what they need.

Value proposition
- We'll work with you to create a clear, compelling marketing message - you don't have to struggle with copy.
- We'll turn that message into a high-converting website (and we'll help you measure it's performance)
- We'll make it look beautiful and professional so you stand out from your competition
- We'll help you come up with strategies for getting your website in front of potential customers
- We'll help you execute those strategies
- You'll have more better customers because they'll understand what you sell
- You'll have more customers

The guide
- Most small business owners are good at making things but they're poor at marketing them. I come from a builder background and know how painful it is to be good at helping people but unable to find people to help. I worked in Silicon valley and with startup companies and over time figured out the keys to a clear marketing message that gets people to buy.

The plan - If you want to work with me there are 3 steps
1. Set up a free consulting call
2. Come up with a plan of action
3. Get your landing page + a few revisions

The explanatory paragraph

Marketing is hard -- how do you find new cusotmers and tell them about your business? 

If you want to be in business you marketing is not optional. You need marketing that works or else you'll be out of business real quick. The heart of good marketing is a clear message about how you can help your customer with some important problem in their life and a system for conveying that message.

We're here to help you put together an online marketing system that works, copy, technology and all and do it for a reasonable price.

The video - None

The price choices
- Basic - $500
- Mid - $1000
- Custom - Ask

The junk drawer
- About
- Legal, etc...

Creating Wireframes

I need to spend a bit of time coming up with a plan for how the page will be laid out and the brand look and feel elements.

I want this to be super fast. Here are my quick sketches, nothing fancy, just a few decisions made really quickly. It literally took me 10 minutes.

Creating a Product Requirements Document for building out the Landing Page

So in order to get AI to code up our landing page for us we need to create a preliminary product requirements document that includes all of the headlines and copy that we came up with earlier along with color scheme information, tech stack choices, any visual widgets and images, etc…

We’re going to experiment with a few different visual styles as well as that’s one of my objectives in this project.

# Project Overview

You are building a marketing landing page for an AI powered software consulting firm that focuses on building high-converting marketing pages for clients.

You will be using Sveltekit With Svelte 5, tailwind, shadcn-svelte, Typescript, font-awesome.
The landing page will be deployed to cloudflare.

# Ideal target customer
The ideal target customer is a small to medium sized non-software business that wants a clean, responsive, editable landing page.

Verbs that describe the ideal customer would be professional, service, fun

# Brand fonts and colors
1. The primary color for this consulting firm are --> 
    1. PRIMAY CNYRED - #C13341
        1. Dark Variant - #7A2128
        2. Light Variant - #A82D38
    2. SECONDARY NAMED CNYYELLOW - #D1B967
    3. NEUTRAL - #F1EFE9
2. The fonts for this consulting firm will be
    1. Display - Fraunces from Google Fonts
    2. Body font - Montserrat from Google Fonts
3. The text color is white - #FFFFFF

# Landing page
1. Header section
    - Positioning - Custom Landing Pages
    - Headline - Get more Customers with a Custom Website that Converts ($500 Marketing Site)
    - Subheadline - Let us help you put together a clear marketing website that sells your services so you can get more clients for your business.
    - CTA - Set up a free consulting call
2. Stakes section
    - How much business are you losing because your website isn't as good as it could be? If your copy is unclear, or your site is slow or buggy potential customers will go elsewhere. If you don't look professional and have a clear message customers will pass even if you have exactly what they need.
3. Value proposition section
    - We'll work with you to create a clear, compelling marketing message - you don't have to struggle with copy.
    - We'll turn that message into a high-converting website (and we'll help you measure it's performance)
    - We'll make it look beautiful and professional so you stand out from your competition
    - We'll help you come up with strategies for getting your website in front of potential customers
    - We'll help you execute those strategies
    - You'll have more better customers because they'll understand what you sell
    - You'll have more customers
4. Guide section
    - Most small business owners are good at making things but they're poor at marketing them. I come from a builder background and know how painful it is to be good at helping people but unable to find people to help. I worked in Silicon valley and with startup companies and over time figured out the keys to a clear marketing message that gets people to buy.
5. The plan section
    1. Set up a free consulting call
    2. Come up with a plan of action
    3. Get your landing page + a few revisions
6. The explanatory paragraph section
    - Marketing is hard -- how do you find new cusotmers and tell them about your business? 

    If you want to be in business you marketing is not optional. You need marketing that works or else you'll be out of business real quick. The heart of good marketing is a clear message about how you can help your customer with some important problem in their life and a system for conveying that message.

    We're here to help you put together an online marketing system that works, copy, technology and all and do it for a reasonable price.
7. The price choices
    - Basic - $500
    - Mid - $1000
    - Custom - Ask
8. The footer
    - About
    - Legal

# Current file structure
... added in the next step

Next we’ll create a sveltekit project for this landing page and add the sveltekit file structure to the PRD.

We’ll use the following command to create the sveltekit project and get the file structure information.

# Create a new SvelteKit project
npx sv create consultingapp

# Get the file structue
tree -L 4 -I "node_modules"

We can paste the file structure information into our PRD

# Current file structure
consultingsite
├── README.md
├── e2e
│   └── demo.test.ts
├── package-lock.json
├── package.json
├── playwright.config.ts
├── src
│   ├── app.css
│   ├── app.d.ts
│   ├── app.html
│   ├── demo.spec.ts
│   ├── lib
│   │   └── index.ts
│   └── routes
│       ├── +layout.svelte
│       ├── +page.svelte
│       └── page.svelte.test.ts
├── static
│   └── favicon.png
├── svelte.config.js
├── tsconfig.json
├── vite.config.ts
└── vitest-setup-client.ts

Next we’ll expand the PRD using a reasoning model (GPT-o3 Mini). A reasoning model can take a rough PRD like this one and add a lot of details.

We’ll use the following prompts ~

1. Have AI reason out a better file structure

# Paste the PRD here

Above is a project I want to build, how should I structure my project files? (try to create as few files as possible)

2. Have AI flesh out the PRD

Help me add details to the original PRD that give clear alignment to developer who will implement the project; - don't create actual code, just the PRD, -include the file structure in the doc, -include any copy in the final output

This gives us a finished PRD

# Detailed Product Requirements Document (PRD)

---

## 1. Project Overview

### Objective
Build a modern, high-converting marketing landing page for an AI-powered software consulting firm. The landing page will serve as the digital storefront, clearly communicating the value of the consulting services and driving visitors to a free consulting call.

### Target Customer
- **Business Size:** Small to medium sized non-software businesses  
- **Attributes:** Professional, service-oriented, and fun  
- **Needs:** A clean, responsive, and easily editable landing page that drives leads

---

## 2. Business & Marketing Requirements

### Key Messaging

- **Header Section**
  - **Positioning:** "Custom Landing Pages"
  - **Headline:** "Get more Customers with a Custom Website that Converts ($500 Marketing Site)"
  - **Subheadline:** "Let us help you put together a clear marketing website that sells your services so you can get more clients for your business."
  - **Call-to-Action (CTA):** "Set up a free consulting call"

- **Stakes Section**
  - Communicate urgency and potential losses:
    - *Copy Example:* "How much business are you losing because your website isn't as good as it could be? If your copy is unclear, or your site is slow or buggy, potential customers will go elsewhere. A lack of professionalism and a vague message will drive customers away even if you have exactly what they need."

- **Value Proposition**
  - Outline the benefits of working with the consulting firm:
    - "We'll work with you to create a clear, compelling marketing message—you don't have to struggle with copy."
    - "We'll turn that message into a high-converting website (and we'll help you measure its performance)."
    - "We'll make it look beautiful and professional so you stand out from your competition."
    - "We'll help you come up with strategies for getting your website in front of potential customers."
    - "We'll help you execute those strategies."
    - "You'll have better customers because they'll understand what you sell."
    - "Ultimately, you'll have more customers."

- **Guide Section**
  - Tell the founder’s story and build trust:
    - *Copy Example:* "Most small business owners are good at making things but they're poor at marketing them. I come from a builder background and know how painful it is to help people while struggling to find the right audience. My experience working in Silicon Valley and with startup companies has taught me the keys to a clear marketing message that converts."

- **Plan Section**
  - Describe the process in clear, actionable steps:
    1. Set up a free consulting call.
    2. Develop a plan of action.
    3. Launch your landing page with a few revisions as necessary.

- **Explanatory Paragraph**
  - Provide depth to the marketing message:
    ```
    Marketing is hard -- how do you find new customers and tell them about your business?

    If you want to be in business, your marketing is not optional. You need marketing that works, or else you'll be out of business real quick. The heart of good marketing is a clear message about how you can help your customer with an important problem in their life and a system for conveying that message.

    We're here to help you put together an online marketing system that works—copy, technology, and all—for a reasonable price.
    ```

- **Price Choices**
  - **Basic:** $500  
  - **Mid:** $1000  
  - **Custom:** Price on Request

- **Footer**
  - Include sections such as "About" and "Legal" to cover standard informational content.

---

## 3. Design & Branding

### Brand Colors

- **Primary (CNYRED):** #C13341  
  - **Dark Variant:** #7A2128  
  - **Light Variant:** #A82D38
- **Secondary (CNYYELLOW):** #D1B967
- **Neutral:** #F1EFE9
- **Text Color:** White (#FFFFFF)

### Fonts

- **Display Font:** Fraunces (Google Fonts)
- **Body Font:** Montserrat (Google Fonts)

### Imagery & Icons

- Use **Font Awesome** for icons.
- Leverage **shadcn-svelte** components for UI elements.
- Maintain consistency across all sections.

---

## 4. Technology Stack & Developer Guidelines

### Core Technologies

- **Frontend Framework:** SvelteKit with Svelte 5
- **Styling:** Tailwind CSS (integrated via Tailwind & PostCSS configuration)
- **Language:** TypeScript
- **UI Components:** shadcn-svelte, Font Awesome icons
- **Deployment:** Cloudflare (Pages/Workers as needed)

### Developer Implementation Guidelines

- **Code Quality:** Maintain clean, modular code with clear commenting, especially around layout sections.
- **Responsiveness:** Ensure the landing page has a mobile-first, responsive design.
- **File Structure:** Adhere to the minimal file structure detailed below.
- **Performance:** Follow best practices for fast load times and smooth interactions.
- **Accessibility:** Implement best practices (e.g., proper alt text, ARIA roles, etc.) to ensure the page is accessible.
- **Styling:** Use Tailwind CSS classes within Svelte files to maintain consistency with the design brief.
- **Scalability:** Though the landing page is contained within a single Svelte route, remember to modularize sections later if re-use or increased complexity occurs.

---

## 5. File Structure
consultingsite/
├── package.json
├── svelte.config.js
├── tsconfig.json
├── vite.config.ts
├── tailwind.config.cjs // Tailwind configuration file
├── postcss.config.cjs // PostCSS configuration for Tailwind
├── static/
│ └── favicon.png // Website assets (logos, images, etc.)
└── src/
├── app.html // HTML template for the app
├── app.css // Global styles, including import of Tailwind directives
└── routes/
└── +page.svelte // Single landing page combining

Now I just have a conversation with AI to build the landing page piece by piece.

Time passes…

So I just finished this process. It went fairly smoothly. It mostly involved just saying, “Ok, let’s build the header section, now let’s build the stakes section and so forth and so on.

The whole process took a couple of hours. It was fairly stright forward, but one hiccup I did run into was that there were some new versions of the libraries my project was using (Tailwind 4.0) that cursor didn’t have documentation for. I needed to add the relevant documentation in order for Cursor to be able to help me write the code.

So it’s not magic, but pretty close. We very well may see AI systems that can code entire products in 1 shot in the future.

Of course, this is just a first draft. In order for this to become a real product, I’d need to add in some imagery, photos etc… I may do that and update this post over time.

The Finished Product

Again, here’s the finished product. Hope you find this helpful!